Fashion is fickle

Beauty trends - facts or whims?


Fashion is fickle and so are the techniques to look and feel great. Because trends change so often, it can be challenging to figure out which have staying power and which might be passing whims. Here are some of the trends to keep in mind for those who want to stay abreast of the latest in hair, makeup and skincare.

Simplistic, natural skin

If you don’t like a heavily made up look you’ll be glad to learn natural features and skin tones are always in style. Skip the heavy foundations in lieu of quality skin cleansers and moisturizers that let your natural skin shine. Combined with multitasking products like moisturizer with SPF, this means fewer products clogging up makeup cases and bathroom counters.

Glowy and Light-Reflective Complexions

With summer 2018 comes the ‘rosy tan’. Think, pinkish, sun-flushed cheeks. Create the look by mixing a little blusher in with your bronzer and buffing over the high points of your face to give skin a warm, summery feel.

Bold Eyes

Another popular trend involves playing up the eyes. Models are flashing holographic perspec liner and aqua-tinted lashes and liner can offer a beachy, mermaid inspiration for summer. Intense kicks of color are typically balanced out with neutral features elsewhere.

Lips Will Continue Going Strong

Although a bright lip has always been the easiest way to add color to your look, this year you’ll see more and more ‘80s-inspired brights in the spotlight. Punchy cherry-red lips teamed with minimal, barely-there eyes give the look an effortless edge.

The Rise of At-Home Beauty Tools

In 2018 you’ll be able to take the DIY trend into skincare tools, with many brands launching gadgets that rival the ones used in a dermatologist’s office. Tools like derma rollers, skin exfoliators and many more have managed to take over the beauty community and this year, they are bound to become more popular. Crest has launched a souped-up version of their Whitestrips that includes a blue LED light for pro-level results.

Masked faces

No, it’s not Halloween revisited but rather beauty basics 101. Face masks continue to be the DIY beauty treatment of the moment, and the mask market is expected to expand even further. Masks are advantageous because they can target specific problems and provide noticeable results right from home. Masks that target crows feet or dry patches around the nose are already popular, and masks are even being developed for the chest, arms and breasts.

Body Care is the New Face Care

Expect to find more products that treat skin on the body as carefully as skin on the face is typically treated. Cleansers, serums and exfoliators for bodily use are just some of the  offerings.

Overcomplicated Hair is Over

The “lob,” or long bob, is going to continue to be big. When you bring length up above the shoulder, you get volume on top and it’s a lot easier to blow-dry. A bit of a twist on the lob that we’ll also be seeing in 2018: the blunt bob. The new bob is above the shoulders and is all one length. One bonus: The straight cut makes hair look thicker. If you want to give it a truly modern twist, celebrity hairstylist Laurie Heaps suggests asking your stylist to “notch” into your ends and finish up with a razor to soften the edges.

Sample boxes

Don’t know which products to buy? Beauty retailers have gotten increasingly innovative by packaging together sample-sized items that customers can purchase or have shipped to their homes regularly on subscription. The price is minimal, and there’s no commitment to buy if the sample isn’t just right. Customers may even be eligible for discounts when buying the full-sized product.