Affluent consumers, with over $100,000 in household income, are a natural target audience for advertisers due to their higher buying power and disposable income.
Most luxury brands consider their core audience to be females, age 45+, with a high household income, with a secondary target audience of females, age 35+. Recent findings reveal potential untapped markets among aspirational shoppers with a household income under $75K.
Understanding the habits and preferences of affluent consumers can help advertisers attract this high-value audience by focusing on the following marketing strategies:
Make affluent consumers feel special
Evaluate your marketing message
Implement a media mix
To complement your print newspaper campaign, consider adding digital advertising to the mix to reach those luxury shoppers who are reading the newspaper on their computer, tablet or smartphone.
Marketers of luxury items will benefit from not only the quality of the audience newspapers provide, but from the quality of the environment in which their advertising will appear. Aligning advertising messaging with trusted newspaper content can increase reader engagement and lend credibility to a marketer’s campaign.